Dec 5, 2023
Welcome to the Pursuing Private Practice Podcast!
Join Jennifer, Danielle, and Courtney Vickery, CEO of Declet Designs, as they discuss the theme for December: marketing. They explore the definition of marketing and how to show up authentically, no matter your stage of business. Jennifer shares how she currently rates Pursuing Private Practice's marketing and encourages you to assess your marketing this month.
Join the conversation as they discuss:
- Diverse Marketing Channels: Marketing can include utilizing various platforms such as podcasts, emails, social media, and events. Understanding the strengths and weaknesses of each channel is crucial for an effective overall marketing strategy.
- Nuanced Approach to Marketing: Different business stages, personalities, and target clients may require different marketing strategies. Acknowledge mistakes as learning opportunities and highlight the role of marketing in nurturing, asking for the sale, and converting leads into clients.
- Authenticity and Integrity in Marketing: in marketing efforts. Jennifer openly admits her strengths and weaknesses, particularly in social media. Acknowledging areas that need improvement and seeking support when necessary fosters a more authentic and relatable connection with the audience.
Continuously assess and adapt marketing strategies based on your strengths, values, and individual business needs.
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